Privacy Policy
Effective Date: August 1, 2025
Veracity Loan Technologies LLC ("us", "our" or "we") understands that your proprietary and privacy interests are important. We are committed to respecting the confidentiality of information provided by visitors to this website (the "site"). This policy describes the types of information that we may collect from you or that you may provide when you visit www.veracityloan.ai. By using our site, you consent to this policy and understand that this website is intended for use by correspondent lenders, institution and professional mortgage loan market participants and not individual consumers or borrowers.
Information We May Receive and Our Limited Use
By voluntarily submitting information to our website, including by use of the form under "Contact Us" you authorize Veracity to record and use for reasonable business purposes information, including all categories of personal "Covered" information. "Covered" information typically includes: first and last name; home or other physical address which includes the name of a street and the name of a city or town; e-mail address; telephone number; any other identifier that allows a specific person to be contacted either physically or online; any other information collected from the person that in combination with an identifier, makes the information personally identifiable. The information collected through this site is not collected for purposes under the California Consumer Privacy Act ("CCPA") or other similar laws. Such Covered information obtained by Veracity through this website will not be used for any other purpose without your permission. Internal employees or third-party service providers to Veracity may access this information for business functions, subject to confidentiality and limited-use agreements. By using this website, you expressly authorize us to disclose any such information in the circumstances identified below.
Information Collected Automatically
In addition, information about your computer hardware and software is automatically collected by Veracity when you use the Site. This information may include: your IP address, browser type, domain names, access times, geographic location, referring website addresses and other technical information such as protocol status and substatus, bytes sent and received, and server information. We may also collect information about how you interact with the Site. This information is used by Veracity for its business purposes, including for the operation and improvement of the Site, for technical troubleshooting, to maintain quality of the Site and to provide general statistics regarding use of the Site.
Cookies and Other Information Collection Tools
What are cookies? A cookie is a small file containing a string of characters that is sent to your computer when you visit a website or use an online service. When you visit the website use the service again, the cookie allows that website or online service to recognize your browser or device. Cookies may store unique identifiers, user preferences and other information.
We may use "session cookies" or "persistent cookies." Session cookies are temporary and expire once you close your browser or once your session ends. Persistent cookies remain on your device for much longer or until you or your browser erase them. Persistent cookies have varying durations that are dependent on their expiration date.
Why do we use them? We use cookies to help improve your experience and the functionality of our Site. They help us understand which parts of the Site are most popular, analyze technical and navigational information, and detect and prevent fraud. Specifically, we use Google Analytics to analyze how users interact with the Site. Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. It uses cookies to collect standard internet log information and visitor behavior information in a pseudonymous form. This means that no personally identifiable information like your name or email address is collected.
The information gathered includes which pages you visit, the time you spend on the Site, the website you came from, and information about your device and browser. While Google Analytics uses your IP address to determine your general geographic location (e.g., city, country), your IP address is not logged or stored by Google and is not accessible to us.
This data is transmitted to Google and is used by Veracity to compile aggregated statistical reports on website activity. We use these reports to evaluate how visitors use our Site, helping us to improve our content and user experience. For more information on how Google uses data, please visit Google's Privacy & Terms. If you would like to opt-out of Google Analytics, you may use the Google Analytics opt-out browser add-on.
How do I control cookies? Web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to manage and delete cookies, visit www.allaboutcookies.org. Some web browsers provide settings that allow a user to reject cookies or to alert a user when a cookie is placed on the user's computer, tablet or mobile device. Most mobile devices also offer settings to reject mobile device identifiers. Although users are not required to accept cookies or mobile device identifiers, blocking or rejecting them may prevent access to some features available through the Site.
Web Beacons and Pixels
A web beacon or pixel is an HTML code snippet embedded in a website or email that collects information about user behaviors and interactions with the website or email.
Google Analytics may utilize web beacons or pixels both on certain aspects of the Site and in HTML-formatted email messages to you. Web beacons or pixels may be used for the purpose of, among other things, compiling statistics about Site usage and tracking the activities of users of the Site and email recipients.
To Service Providers
We may share your information with third party service providers that assist us in delivering our services, including but not limited to, loan or transaction processing, analytics, communications, or customer service. Information provided to these providers is limited to that reasonably necessary for them to perform their functions, and we require them to agree to maintain the confidentiality and security of such information. They are not permitted to use the information for any purpose other than to provide services to Veracity or to you.
In Aggregate Form
We may make certain aggregated non-personal information available to third parties for various purposes, including (i) compliance with various reporting obligations; (ii) for business or marketing purposes; or (iii) anonymized industry trend analysis.
To Comply with Laws and Law Enforcement Requests; To Protect Our Rights
We may disclose your information (including your personal information) to a third party if (a) we believe that disclosure is reasonably necessary to comply with any applicable law, regulation, legal process, or governmental request, (b) to enforce our agreements, policies, and terms of service, (c) to protect the security or integrity of our website or services, (d) to protect the property, rights, and safety of Veracity, our users, or the public from harm or illegal activities, (e) to respond to an emergency which we believe in good faith requires us to disclose information to assist in preventing the death or serious bodily injury of any person, or (f) to investigate and defend ourselves against any third party claims or allegations.
In Business Transfers
Your information, including personal information, may be disclosed and otherwise transferred to an acquirer, successor, or assignee as part of any merger, acquisition, debt financing, sale of assets, or similar transaction, or in the event of an insolvency, bankruptcy, or receivership in which information is transferred to one or more third parties as one of our business assets.
Protection of Information
We endeavor to protect your personally identifiable information. We use technical, administrative and physical methods to maintain the integrity and security of our databases, including firewalls, encryption protocols, and access controls. Please be aware though that there is no such thing as "perfect security" on the Internet, and third parties may unlawfully intercept or access transmissions or private communications. We will not be responsible or liable for any damages, losses or causes of action arising out of or in connection with the disclosure of your personally identifiable information.
Protecting Children's Privacy Online
Our sites and services are not intended for children under the age of thirteen (13). We do not knowingly collect personal information from children under the age of 13 without parental consent. Visit the Federal Trade Commission website for more information about the Children's Online Privacy Protection Act (COPPA).
Third Party Sites
This Privacy Policy concerns only this site and does not concern any website to which the site may link. Should you choose to visit these third-party sites, you should review their privacy policies to ensure that you understand and are comfortable with their practices concerning your use of the third-party site and any information they may collect about you. Similarly, this Privacy Policy does not concern your interaction with Veracity in any matter other than your use of the site.
Our Policy Concerning Users in the European Union
We do not offer services to, and our website is not directed at users while located in the European Union (EU). We will not knowingly collect any personal information, including cookies, from users in the EU through our website. In the event that personal information is collected, users located in the EU may contact us and we will take steps to delete such information.
Changes to this Privacy Policy
This Policy may be revised from time to time. A new "Effective Date" will be posted to this page if any changes to this Policy occur. Your use of the site following these changes means that you accept the revised Online Privacy Policy.
Contact Us
Please contact us at legal@veracityloan.ai with any questions regarding this Online Privacy Policy.